Project Sticker Shock Is This Saturday

Hanover Sheriff's Office to Participate in Youth-Led Program

January 29, 2020 - 10:46 am
Project Sticker Shock is a youth-led movement to combat underage drinking (Photo Credit: Hanover Sheriff's Office)

(Photo Credit: Hanover Sheriff's Office)


(HANOVER COUNTY, Va.) -- The Hanover County Sheriff's Office will, once again, be participating in Project Sticker Shock on Saturday February 1 from 9 a.m. to noon. Project Sticker Shock is a youth-led prevention program. It is designed to support existing, and encourage new, community activism, cooperative efforts and community building to combat underage drinking and its related problems, specifically adults providing alcohol to minors.

Project Sticker Shock seeks to reach those persons 21 years of age or older who might illegally purchase alcohol and provide it to minors. Youth will visit participating retailers accompanied by the Hanover County Sheriff's Office, Ashland Police Department, Hanover Cares and members from Hanover County Community Services. They will place prevention stickers on multi-packs of beer, wine coolers and other alcohol products that might appeal to underage drinkers. The stickers display a warning message about the penalties for purchasing or providing alcohol to minors.

The project represents a partnership between youth, licensed establishments, concerned parents and community members, prevention professionals and law enforcement with the goal of educating persons 21 years and older of the underage law and raising public awareness about underage drinking.

The Virginia Department of Alcoholic Beverage Control provides funding for Project Sticker Shock.